Company Description:
Hometown Scent~sations is a small, handmade, scented candle company located
in Madisonville, Tennessee (SW of Knoxville, TN). They pride themselves on
producing high quality, richly scented candles, hand-poured at the time of
order. They have based their company philosophy on hometown values and offer
their scented jar candles and accessories at affordable prices.
Company Objective:
Hometown Scent~sations was in it's first year of business and was only providing
their products to their local market. They wished to expand their scented
candle business on a national level. By combining on-line and traditional
marketing strategies, they would generate a new customer base and grow their
business.
Solution:
IWS developed an on-line marketing strategy for Hometown Scent~sations via
web site design, search engine optimization, Google AdWords campaigns, and
email marketing, as well as providing consultation for traditional marketing
options. Our professional web designers developed a unique web site for Hometown
Scent~sations based upon their desire for a “different, more modern
look and feel” then their competition. The web site was developed using
osCommerce's basic storefront, which was customized to their specifications,
and php with a MySQL database, all allowing for ease of administration by
the clients. Our staff continues to assist Hometown Scent~sations with Content
Management and on-going search engine optimization.