Description:
Traxx Siberian Huskies is a small hobby kennel of show quality Siberian Huskies
located in Maryville, Tennessee. The owners pride themselves on being ethical
breeders and take their responsibility to the breed very seriously.
Objective:
Traxx Siberian Huskies had a simple Front Page designed site (with frames!),
and they wanted to establish a professional web presence dedicated to showcasing
their breeding accomplishments, their dogs (past, present, and bred by them),
and inform the public about their breed. By being found in the Top 10 in Google,
they would have the opportunity to educate consumers before they found a “backyard
breeder” website. Additionally, they required a means to offset their
expense of having the website.
Solution:
IWS developed a new design and logo - clean, simple, and modern, for Traxx
Siberian Huskies, as they requested. A large frequently asked questions (faq)
section fulfilled the niche for the informative site they desired. By combining
Google AdSense, Amazon.com's Affiliate program, and other affiliate network
programs (Commission Junction and Link Share), Traxx Siberian Huskies receives
a supplement to offset their expenses. Our staff continues to assist Traxx
Siberian Huskies with Content Management, Affiliate Management, and ongoing
search engine optimization that keeps them ranked in the Top 10 on Google,
Yahoo! and MSN.